what is ai

Artificial intelligence (AI) is one of the disciplines that has generated the most interest in recent years, not only in fields related to technology. But also in other sectors such as health, finance, or sports. AI is Increasingly present in our daily lives, it is present and future within the labor market. But do you really know what it consists of? We decipher it for you!

Although, artificial intelligence or (AI) sounds like a science fiction movie. But the reality is that AI is creeping into our lives almost every minute. For example, when we ask Alexa for an address, when Netflix suggests a series, and when we search in Shazam for the name of that song for playing. In all these moments, artificial intelligence is playing a vital role.

In addition, you can extract value from your data, among many other things, get to know your users better, and thus optimize their experiences. You can also segment your audiences so that you are able to run highly targeted campaigns. A Question arises in my mind

How is AI applied to bring about such a revolution? Keep reading!

What is AI?

Artificial intelligence, or AI, is a broad branch of computer technology that introduces behaviors of human rational logic into machines. It makes the machines learn and respond to certain stimuli on their own, much like humans do.

AI is based on the combination of algorithms that allows the creation of intelligent engines that simulate processes, typical of human intelligence like learning, reasoning, and self-correcting. Therefore, we can say that AI is a science that encompasses what we know as machine learning (automatic learning) and deep learning.

On the one hand, machine learning allows computers to learn by themselves through the collection of large data sets known as (big data). Deep learning goes further because it uses that data to build multiple layers of abstraction that allow it to reach a higher-conclusion, similar to how a human mind would process.

But do not panic because, although Hollywood has taught us otherwise, the purpose of AI is not to replace humans, but to make our lives much easier. At the same time, companies improve their performance and productivity, which makes them more competitive: 

The use of AI helps them in decision-making and allows them to automate processes and tasks that previously required a lot of human effort (or even the collection and analysis of large-scale data that a human could never do).

Types of Artificial Intelligence

AI can be classified in many ways, but for now, we will use just two. First of all, it is worth paying attention to the difference between Narrow weak AI or ANI (Artificial Narrow Intelligence) and general strong AI or AGI (Artificial General Intelligence).

  • ANI (Artificial Narrow Intelligence)

Both have different approaches, the ANI is designed and trained to perform specific tasks (eg, Siri), while the AGI has generalized human cognitive abilities since it can assess and detect different needs and even emotions to act correctly according to them.

  •  AGI (Artificial General Intelligence)

The second classification that we are going to see was made by Arend Hintze, professor of Integrated Biology and Computer Science at the University of Michigan, Establishes different types of AI according to their level of complexity. 

Let’s Deep Down to further know about these establishments:

Reactive Technology

The simplest and oldest reproduces human behavior when stimulated. It has no memory, so it does not learn them, all responses are automated.

AI With Limited Memory

Like the previous one, but with some memory, and capacity it can ‘learn’ and make some more decisions from the small databases generated by its history of interactions. An example is found in chatbots or facial recognition systems.

Theory of mind, Understanding human thought

Machines can understand how their environment works and learn based on our behaviors, as well as deduce what our preferences and needs are and adjust their own behavior accordingly. The term ‘theory of mind’ is used because these kinds of machines can understand how we think and feel. When this type of intelligence is fully developed, it will be able to carry out social interaction closer to that of a human being.

Self-Aware Artificial Intelligence

To get to talk about this type, the machine would have to develop a representation of itself, it would be the maximum level of development that AI could reach. Although this classification recognizes the type of AI, there is still no type of AI that is self-aware and capable of recognizing itself as an independent entity as well as making its own decisions.

AI Applications: What is it used for

Although we have already given you some clues before, it is time to tell you in more detail what AI is used for. Its transforming power means that it is gaining more and more space in all kinds of sectors and industries. From the time we address cybersecurity issues to production management, AI prevails in such areas as well.

Health and pharmaceuticals: AI is currently applied to all areas of health, both in the discovery of new drugs and when it comes to facilitating clinical care or improving the speed and accuracy of diagnosis and disease detection, among others.

Banking and finance: Thanks to AI, the banking sector improves customer services, increasing efficiency in internal processes and reinforcing security. It is worth noting the use of artificial intelligence, especially in Robo advisors, a type of financial advisor that offers an online investment portfolio management service using algorithms.

Automobile and Assembly Units: AI offers us help in driving, guiding us, and alerting us to possible risks, makes it possible for vehicles to drive themselves, among many other things facilitates manufacturing (highlights the use of collaborative robots –cobots– and their paper in the painting of the cars or in the welding of their chassis).

Educational: applying AI in education can stimulate personalized and collaborative learning, facilitate teaching (for example, automatic reviews), monitor student performance, or simplify the administrative tasks of a school institution, among others.

Human resources: AI makes it possible to manage company data to automatically provide results related to the situation of different aspects or areas, evaluate talent or productivity, and analyze conflicts. When it comes to recruiting, AI can make a big contribution, for example, in the entry and categorization of resumes and worksheets. etc

AI Applications in Digital Marketing

One of the most prominent roles that AI plays is in the area of digital marketing, because, in addition to being present in all its phases, it can help us improve the results of each one of them and optimize strategies. Betting on AI can be a great competitive advantage for a company, but how do you get it? How is AI applied in digital marketing? Let’s take a look at it in the below topics.

When generating and ‘curating’ content / In email marketing: Some tools allow you to automatically generate content from a series of very basic data and information. In addition, they allow you to automatically offer personalized content for each user. Some tools also generate call-to-action copies or email bodies to be used in email marketing.

Through programmatic advertising: AI allows you certain advertising options to reach users who are really interested in a specific content or product, thereby achieving high-impact actions: conversions, awareness, and efficiency for the advertising campaign.

In predictive analytics: AI allows us to use analytics results to develop behavior patterns based on the digital footprint of your users. In other words, knowing your needs before they arise or even generating them. In addition, there are many types of analytics with a super value that are used in digital marketing.

In web design and user experience (UX): AI uses data provided by the user to design websites, but it is also present in a large number of devices and systems so that the user experience is increasingly optimal and personalized.

In chatbots: The advancement of AI has been a key to improving customer service in the most diverse areas and sectors. Through chatbots, for example, continuous attention is offered to the user, who is attended to by a machine as if it were a human. This interaction allows you to know the behaviors and needs of the user, generating data that can be of great value to the entity or brand.

What new jobs does Artificial Intelligence Generate?

As we pointed out before, the objective of AI is not to replace humans or replace workers with machines, but to simplify their work, allowing them to focus on tasks typical of higher added-value positions. If something is clear, it is that the machine cannot provide the creativity and communication of a person.

Therefore, AI opens doors for human beings and we must focus on the positions that AI generates and are most in demand are those related to business development, robotics, the Internet of Things, and M2M. (communication between machines).

To access any of them, there is nothing like specific training in artificial intelligence, and if you also add big data, as in our FP master.

Now, do you understand why we said that AI is not something of the future, but of the present? Because, although it still has a long way to go, the AI revolution has arrived to change our lives, but also our ways of working. The key to getting the most out of it will not be to look at it with fear or suspicion, but for what it really is: a great ally for our day-to-day tasks.

By Admin

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